The OPTICOM AI5G™ platform powers a frictionless future without limits
This transformative combination of 5G and AI creates a ubiquitous connectivity fabric of smart devices and services. Applications for AI5G are limitless and scalable across all business and service sectors. This revolutionary platform will define business operations and amplify global economic growth.
Product identity
Responsive website design
The Beyond Reach™ awareness campaign was developed specifically for the new AI5G™ product launch. OPTICOM AI5G™ combines the power of 5G and AI to create a revolutionary zero-latency, machine learning communications platform. The Beyond Reach tagline implies that AI5G™ transcends the constraints and limitations of the legacy concept of communications “reach”. Ushering in a new age (dawn) of communications where anything is possible and possibilities are limitless. The visual design and visual language of the campaign leverages the OMNICOM brand visual identity.
Phase 1 of the launch media plan is entirely digital; supported by, display, email and social media assets all driving to the OMNICOM website.
Digital social content
Display banners
Corporate identity
The OPTICOM corporate identity was developed through the lens of their brand value proposition and purpose: “Delivering the Future”. The mark consists of a forward-leaning, clean typeface and a simple, dynamic icon. The icon is a visual metaphor that represents their core product offering, and reflects the notion of moving forward or to be in perpetual evolution. Always moving innovation forward to continually enhance and improve the lives of their customers and those of the global community.
Color palette
Graphics
Brand fonts
Brand and campaign photography