Case study

Brand awareness campaign supporting the new brand launch of Precision Medicine Group. The Convergence concept was developed through the lens of the client’s differentiated value proposition- a conversion of Trials, Data + Labs. Given the media plan was completely digital, motion would be a critical component to breakthrough the competitive clutter and ensure success. The tonality was designed to feel “technically elegant”, and the compelling movement engages the audience to to view the content to completion.

Convergence manifesto

What sets us apart is the way we integrate clinical trial execution with deep scientific knowledge, laboratory expertise, and advanced data sciences. This is Precision Convergence: maximizing insights into patient biology and accelerating the pace of scientific discovery and approval.